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Skin clinics and facialists

A skin clinic website that reads as a consultation, not a sales page

Skin clients read before they book, often more than once. Your site has to explain concerns, consultations and treatment plans in plain words, send new clients to the consultation first, and stay inside the advertising rules that apply to your clinic.

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How skin clients choose a clinic

A client booking a skin treatment is rarely choosing a service from a list. They start with a problem they can see in the mirror, then look for a clinic that seems to understand it.

That means they read. They open a page about pigmentation or congestion, look at what the first consultation involves, check whether the clinic sells a series of treatments or a single visit, and try to judge whether the therapist knows more than they do. A treatment menu with names and prices is still needed, but it is not what wins the first booking.

Many skin clinics also have two kinds of client on the same site. Regulars want to rebook a facial in two taps. New clients want to understand the clinic before they commit to a consultation. A good structure serves both: a booking button on every page for the regulars, and concern pages and a clear consultation page for everyone else.

Some clinics offer treatments done by registered health practitioners alongside beauty therapy. When that is the case, the words on the site need more care than a nail bar's, which is covered below.

What usually goes wrong for skin clinics

Four common problems on skin clinics websites, and what each one costs.

  1. Treatments are listed, but concerns are not

    What it costs. A client looking for help with pigmentation or congestion never finds the page that answers her, so she keeps reading another clinic.

  2. The only thing to book is a full treatment

    What it costs. New clients book a peel before anyone has seen their skin, and the first appointment turns into a rebooking conversation.

  3. Injectable prices sit on the menu beside the facials

    What it costs. The TGA says stating a price for a prescription-only medicine is likely to count as advertising it.

  4. The online form asks about medications and skin conditions

    What it costs. That is health information, sent to a shared inbox, with stricter privacy rules than a name and a phone number.

The details a client with a skin concern looks for, in the order they usually look for them.

Start with the concern

  • Skin concern pages One per concern

    Congestion, pigmentation, redness or texture, each linking to the treatments you offer for it.

  • Skin consultation Home and every page

    What happens at a first consultation, how long it takes, what it costs and whether it comes off a treatment.

  • Treatment plans Treatment pages

    How a series of treatments works, in your words, without promising results.

The menu itself

  • Facials and peels Treatment menu

    Name, time and price for each, grouped the way your therapists actually book them.

  • Skin needling and devices Treatment pages

    What the treatment involves, downtime and aftercare, written by your team.

  • Home care Aftercare page

    The products and routine you recommend after a treatment, if you sell or advise on them.

  • Practitioners Team page

    Who does what, their training and any registration they hold, supplied by you.

Clinical descriptions and concern pages come from your team. We lay them out; we don't write them.

A sample page structure for a skin clinic

Skin clinic sites work best when a client can arrive with a concern and leave with a consultation booked. This is the structure we start from.

  1. Home

    Who the clinic is for, the consultation button and the main concerns you treat.

  2. Skin concerns

    An index page, then one page per concern.

    • Acne and congestion
    • Pigmentation
    • Redness and sensitivity
    • Fine lines and texture

  3. Treatments

    The full menu with a page for each treatment family.

    • Facials
    • Peels
    • Skin needling
    • LED

  4. Skin consultations

    What happens, how to prepare and how to book.

  5. Pricing

    Every published price in one place, with series and package terms.

  6. Our team

    Therapists and practitioners, with training details you supply.

  7. Aftercare

    Instructions for each treatment, easy to find on a phone.

  8. Journal or FAQ

    Answers to the questions your front desk hears every week.

  9. Contact and booking

    Location, hours, parking and the booking tool.

A starting structure, not a fixed template. The pages you actually get follow your own treatment list.

Rules that shape a skin clinic website

This is a summary of what regulators publish, not legal advice. Check the rules that apply to your business with the regulator or a qualified adviser before your site goes live.

Health advertising

Ahpra says the advertising rules for regulated health services in the National Law apply to anyone who advertises a regulated health service 3 . Where a registered health practitioner advertises higher risk non-surgical cosmetic procedures, the advertising guidelines set strict rules: no edited or enhanced images, no testimonials, and a clear statement that individual results vary 2 .

Injectables

Most cosmetic injectables contain prescription-only substances that cannot be advertised to the public 1 , and stating a price for one is likely to count as an advertisement 1 . If you offer them, the site describes the consultation service, not the product, in wording you have checked.

Client information and photos

Consultation forms often ask about skin conditions and medications. The OAIC treats health information as sensitive information, with a higher level of protection 4 . Client photos are covered too: photographs can be personal information 4 . Get written consent before any client photo is published, and check whether the advertising rules for the treatment allow it at all.

How the plan fits a skin clinic

The planA$249 a month

Setup, onceA$499

Minimum term12 months, then month to month

GST may apply. Sold to businesses only.

Your site goes live within 14 days of receiving your content, and the monthly edits keep a changing facial menu, prices and team details current.

See the full pricing, everything listed in what's included, and three sample salon designs built for fictional businesses.

Questions from skin clinics

More answers about the plan are on the FAQ page.

Should a skin clinic website show treatment prices?

For facials, peels and skin needling, many clinics publish prices or starting prices, and clients appreciate it. Prices for prescription-only cosmetic injectables are different: the TGA says stating a price for one is likely to count as advertising that medicine. If your clinic offers injectables, confirm what you may publish before anything goes on the site.

Can our consultation form ask about skin conditions and medications?

It can, but that is health information, which the privacy rules protect more strictly than a name and phone number. Many clinics keep the website form short and collect the health history inside their booking or client record system at the consultation. Decide that with whoever advises your clinic on privacy; we set the form up the way you choose.

We change our facial menu with the seasons. Is that covered by the monthly edits?

Yes. Swapping treatments, updating a price, adding a new peel or retiring a facial are ordinary content edits, and the plan includes up to 5 a month. A full redesign of the menu section is quoted separately before any work starts.

Can you write our skin concern pages, like acne or pigmentation?

No. Concern pages describe conditions and what your treatments may do for them, which is clinical content that has to come from your team. You supply the text and we lay it out with clear headings, a booking button and links to the matching treatments.

Talk to us about your skin clinic website

One plan: A$249 a month and A$499 setup, GST may apply, 12-month minimum term. Bring your menu and your booking link. Nothing is signed on the call.

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