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Brow and lash studios

A brow and lash website that rebooks in two taps, not ten messages

Lash and brow clients come back every few weeks, and most of them already know what they want. Your site has to make the rebook quick, make a new client's patch test and first visit clear, and put the refill rule where it is read before the booking.

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Short services, loyal clients

A lash client who likes your work does not shop around every time. They rebook a refill every few weeks, often from their phone, often late at night. For those clients, the website is mostly a route to the booking tool, and every extra tap is a chance to put it off.

New clients behave differently. They look at the style of lashes or brows you do, check whether a patch test is needed, and read the refill rules before they commit to a full set. Many find you through Instagram, then open your website to check prices and policies, because a grid of photos does not tell them what a hybrid set costs or what happens if they are late.

Brow and lash studios also tend to have policies clients misread: refill cut-offs, removal of another studio's work, and deposits for longer appointments. Written clearly on the site, next to the price they affect, those rules stop the awkward conversation at the desk.

Plenty of lash artists work from a home studio or a shared room. The site should look just as considered, with the suburb shown and the exact address sent with the confirmation if that is how you prefer to work.

What usually goes wrong for brow and lash studios

Four common problems on brow and lash studios websites, and what each one costs.

  1. New and returning clients get the same Book button

    What it costs. First-timers skip the patch test, and refills get booked as full sets or the other way round.

  2. The refill window is explained at the desk

    What it costs. A client arrives with a set that needs a full redo, expecting the refill price, and the conversation starts badly.

  3. The styles page is a wall of client faces

    What it costs. Nobody can say which clients agreed to be shown, and faces are personal information under the Privacy Act.

  4. Price rises reach the booking tool but not the website

    What it costs. The site says one price, the booking screen says another, and the client trusts neither.

A lash client checks a handful of things before they book. Each one has a place on the site.

Lashes

  • Full sets by style Lash menu

    Classic, hybrid and volume, each with time and price, and a short plain description of the look.

  • Refills Lash menu

    Refill prices by how long since the last appointment, with the cut-off you apply written exactly as you apply it.

  • Lash lifts and tints Lash menu

    Time, price and how long to wait before getting lashes wet, from your aftercare.

  • Removals Lash menu

    Whether you remove another studio's work, and what it costs.

Brows

  • Shape, wax and tint Brow menu

    The everyday brow services, priced separately and as combinations.

  • Brow lamination Brow menu

    What it involves, how long it takes and what the client should skip beforehand.

Before the first visit

  • Patch tests New clients page

    If you require one, when to book it and how far ahead of the appointment.

  • Booking policy Every booking button

    Deposits, late arrivals, cancellations and refill rules in one short block.

Prices, timings and aftercare come from your own menu and procedures.

A sample page structure for a brow and lash studio

A lash studio site is small, but every page has a job. This is the structure we start from, for a salon or a home studio.

  1. Home

    Book, rebook, and a quick route for first-time clients.

    • Book a refill
    • New client? Start here

  2. Lashes

    Full sets, refills, lifts, tints and removals with prices.

  3. Brows

    Shaping, tinting and lamination with prices.

  4. New clients

    Patch tests, how to arrive, and what to skip beforehand.

  5. Styles guide

    Classic, hybrid and volume explained, with photos you have permission to use.

  6. Aftercare

    The instructions clients ask for by text the day after.

  7. Policies

    Deposits, cancellations, refill cut-offs and lateness.

  8. Gift vouchers

    How to buy one, what it covers and how long it lasts.

  9. Contact

    Suburb, hours, parking or home studio directions.

A starting structure, not a fixed template. The pages you actually get follow your own treatment list.

Photos, patch tests and client details

A general summary, not legal advice. Check the rules that apply to your business, including any local council requirements for home-based studios.

Client photos

Lash and brow work sells through close-up photos of faces. The OAIC lists photographs as an example of personal information that could identify someone: photographs can be personal information 1 . Before any client photo goes on your site, get the client's written consent for that use, and keep a record of it. Photos you took of a model with a signed release, or of your own lashes, avoid the question.

Patch tests and product safety

Whether you require a patch test, and how long before an appointment, is your decision based on the products you use and the manufacturer's instructions. The website repeats your policy word for word. It doesn't describe tints, glues or lamination products as safe for everyone, and it doesn't make claims about allergies or reactions.

Deposits and cancellations

If you take deposits, say how much, when they are kept and when they are returned, before the client pays. The same wording should appear in your booking tool so the site and the confirmation never disagree.

How the plan fits a brow and lash studio

The planA$249 a month

Setup, onceA$499

Minimum term12 months, then month to month

GST may apply. Sold to businesses only.

Your site goes live within 14 days of receiving your content, and your monthly edits cover new prices, a new style or a change to your refill rules.

See the full pricing, everything listed in what's included, and three sample salon designs built for fictional businesses.

Questions from brow and lash studios

More answers about the plan are on the FAQ page.

Can the site send new clients to book a patch test before their first set?

Yes. If your booking tool has a separate patch test service, we point the "new client" button at that service and explain on the page why it comes first. Returning clients get a separate button that goes straight to refills and full sets.

How do you show lash styles without a wall of client photos?

A styles page can describe classic, hybrid and volume sets, lifts and lamination in words, with photos you own or have permission to use. Photos of clients' faces are personal information, so we only publish them when you confirm the client has given written consent.

Our refill policy is strict about how long a set can go. Where does that go?

On the refills page and next to every refill price, in the exact words you use at the desk, plus a short version in your booking policy. Clients who read it before booking are less likely to arrive expecting a refill price for a set that needs a full redo.

I work from a home studio. Will the site show my address?

Only if you want it to. Many home studios show the suburb on the site and send the full address with the booking confirmation. You tell us what to publish, and we set up the contact page to match.

Can I change prices when I raise them for the new financial year?

Yes. Price changes are content edits, and up to 5 a month are included. Send the new price list and the date it starts, and we update every page that shows those prices.

Talk to us about your brow and lash studio website

One plan: A$249 a month and A$499 setup, GST may apply, 12-month minimum term. Bring your menu and your booking link. Nothing is signed on the call.

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