Beauty salons and day spas
A beauty salon website that reads as one calm menu, not a hundred loose lines
A full-service salon sells waxing, facials, tanning, massage and nails from one site, to brides, regulars and voucher buyers at once. The site has to keep a long menu readable, explain packages and vouchers before anyone asks, and send each kind of client to the right booking.
Many services, many kinds of client
A full-service beauty salon usually sees a wider mix of clients than a specialist studio. On the same afternoon you might see a regular leg wax, a bride booking a trial, someone redeeming a gift voucher for a facial and a new client who found you by searching for a spray tan nearby.
Each of those people wants something different from the website. The regular wants the booking button. The bride wants to know whether you take group bookings on a Saturday morning. The voucher holder wants to know what the voucher covers. The new client wants to see the price of one service without scrolling past sixty others.
That is the hard part of a multi-service salon site: the menu. Printed menus work because a client can flip to the section they need. On a phone, a single long list with no headings is where people give up. The fix is structure, not less information: clear sections, a jump list, and separate pages for the parts of the menu people search for on their own.
Beauty salons often sell packages, series and vouchers alongside single visits. Those need their own pages with the terms written beside the price, because that is where confusion and refund requests start.
What usually goes wrong for beauty salons and day spas
Four common problems on beauty salons websites, and what each one costs.
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The menu is one scrolling list of a hundred lines
What it costs. Waxing drowns out facials, nothing can be found on a phone, and no single treatment has a page Google can match to a search.
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Packages and vouchers are mentioned but never explained
What it costs. Every December brings the same questions about what a voucher covers and how long it lasts, answered one message at a time.
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The team page lists names without specialties
What it costs. Clients can't tell who does massage and who does brows, so they book whoever has the first free slot and ask for someone else next time.
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Holiday hours are right on Google and wrong on the site
What it costs. Or the other way round. Either way, someone turns up to a closed door on a public holiday.
A sample page structure for a beauty salon
A day spa or full-service salon needs more pages than a specialist, but the same rule applies: every page ends at a booking. This is the structure we start from.
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Home
The salon at a glance, popular services and the booking button.
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Full menu
Every service with time and price, with jump links by section.
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Section pages
One page for each large part of the menu.
- Waxing
- Facials
- Tanning
- Massage
- Nails
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Packages
Series and bundles with their terms beside the price.
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Gift vouchers
Buying and redeeming, with the voucher terms.
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Bridal and events
Group bookings and how to enquire.
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Our team
Therapist profiles and specialties.
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Policies
Deposits, cancellations, lateness and refunds.
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Contact
Map, parking, hours and the booking tool.
A starting structure, not a fixed template. The pages you actually get follow your own treatment list.
Packages, vouchers and refunds
A summary of ACCC guidance, not legal advice. Check the rules that apply to your business with the ACCC, your state fair trading office or a qualified adviser.
Gift vouchers
The ACCC says gift cards bought on or after 1 November 2019 must be redeemable for at least 3 years 1 , with exceptions including temporary marketing promotions, and they must have no post-purchase fees 1 . Your voucher page should show the terms your voucher tool actually applies.
Packages and refunds
Prepaid packages still carry consumer guarantees. The ACCC tells consumers that businesses can't take away your right to a refund 2 or replacement for faulty services, so a line such as "no refunds on packages" can mislead clients about their rights. Write what happens when a client can't use their sessions, and have it checked.
Treatments with extra rules
If your salon also offers laser, IPL or cosmetic injectables, those services come with licensing and advertising rules of their own. Our page for laser clinics summarises them.
How the plan fits a beauty salon
The planA$249 a month
Setup, onceA$499
Minimum term12 months, then month to month
GST may apply. Sold to businesses only.
Your site goes live within 14 days of receiving your content, and your 5 monthly edits keep a long menu, package terms and team profiles up to date.
See the full pricing, everything listed in what's included, and three sample salon designs built for fictional businesses.
Questions from beauty salons
More answers about the plan are on the FAQ page.
Our menu has more than a hundred lines. Will it fit on the site?
Yes. Long menus are the normal case for a multi-service salon. We split it into sections clients recognise, such as waxing, facials, tanning, massage and nails, with a short jump list at the top, and give the biggest sections their own pages so each one can be found in search.
Can the website sell packages and prepaid treatment series?
The site explains each package and links to wherever you sell it, usually your booking or payment tool. The terms need to sit next to the price: what is included, how long it lasts and what happens if the client can't use it. Consumer law still applies to prepaid services, so check your terms before they go live.
Do you set up online gift voucher sales?
We link or embed the voucher feature of the booking system you already use and publish your voucher terms. We don't process payments ourselves. The ACCC's gift card rules set a minimum redemption period for most vouchers, so the terms on the page should match that.
We have several therapists with different specialties. Can each have a profile?
Yes. A team page with a short profile for each therapist, the services they do and a booking link filtered to them if your booking tool supports it. You supply the words and photos, with each team member happy to be shown.
What if we add a new service halfway through the year?
Adding a service, with its price and a short description, is a content edit. The plan includes up to 5 edits a month, so a new service can go live without a separate quote.
Talk to us about your beauty salon website
One plan: A$249 a month and A$499 setup, GST may apply, 12-month minimum term. Bring your menu and your booking link. Nothing is signed on the call.