Laser and IPL clinics
A laser clinic website that reads as a clinic, not a coupon deal
Laser and IPL clients buy a course, not an appointment, and they compare clinics before they commit. Your site has to explain suitability, sessions, course terms and who holds the device before anyone books a consultation.
How laser clients decide
Few people book laser hair removal on impulse. A client often reads several clinics' sites, compares the price of a course against single sessions, and wants to know whether the treatment will work on their hair and skin before they hand over money.
That makes a laser clinic's website closer to a brochure a client reads twice than a menu they glance at. They look for how many sessions a course includes, how far apart the sessions are, what happens if they move house half way through, and whether a patch test is needed first. If those answers are only given over the phone, many people simply keep reading the next clinic's site.
Laser clients also check who will be holding the device. In the states that license cosmetic lasers, a client may look for a licence on the page. Everywhere else, they look for training, a named operator and a clinic that explains its process in plain words.
The booking button matters too, but for a different reason than at a nail bar. The first booking is often a consultation or patch test, not the treatment. A site that sends new clients straight into a full-price session booking can create cancellations your front desk then has to sort out.
What usually goes wrong for laser and IPL clinics
Four common problems on laser clinics websites, and what each one costs.
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One laser hair removal page tries to cover every body area
What it costs. None of the areas gets a real answer, and none of them has a page of its own for Google to match to a search.
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Course prices appear without course terms
What it costs. What happens to unused sessions, or to a client who moves away, gets argued about later instead of read beforehand.
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The Book button goes straight to a full-price session
What it costs. New clients skip the consultation or patch test, and the front desk spends its time moving and cancelling appointments.
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Nobody on the site is named as the operator
What it costs. In the states that license cosmetic lasers, who holds the licence is one of the first things a careful client looks for.
A sample page structure for a laser clinic
Most laser clinics sell a few treatment families to clients who compare several clinics. This is the structure we start from.
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Home
What you treat, where you are, and the consultation booking button.
- Treatment families
- How a course works
- Location and hours
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Laser hair removal
An overview page, then one page per body area.
- Face
- Underarms
- Bikini and Brazilian
- Legs
- Men
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Skin treatments
IPL and laser skin services, each with suitability notes.
- Pigmentation
- Redness
- Skin texture
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Pricing and courses
Single sessions, courses and how prepaid sessions are handled.
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Consultations and patch tests
What happens at the first visit and why it comes first.
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Team and licences
Who operates the devices and what they hold.
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Aftercare
Instructions clients can reopen on their phone after a session.
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FAQ
Pain, number of sessions, hair colour, skin tone and timing.
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Contact and booking
Map, parking, hours and the booking tool.
A starting structure, not a fixed template. The pages you actually get follow your own treatment list.
Licensing and advertising rules to respect
Laser clinics sit closer to health regulation than most salons. What follows is a summary of regulator pages, not legal advice. Check the rules that apply to your business with your state regulator or a qualified adviser.
State laser licensing
ARPANSA reports that cosmetic laser use is regulated in Tasmania, Queensland and Western Australia 5 . Queensland requires a use licence 6 for anyone using a Class 4 6 laser, and a possession licence 7 to own and control the equipment. Tasmania requires a licence for cosmetic lasers and IPL 8 . Western Australia requires a licence and registration 9 to use class 3B or class 4 9 lasers, and for laser hair removal by non-medical practitioners, a doctor must endorse the procedures 10 .
For your website, that means the team or about page should say who holds what, in words you have confirmed. We don't add a licence claim you haven't given us.
Advertising
Ahpra's guidelines list laser hair removal and chemical peels 3 among examples of non-surgical cosmetic procedures. Where a registered health practitioner performs or advertises higher risk non-surgical cosmetic procedures, advertising is held to strict rules: no edited or enhanced images, no testimonials, and a clear statement that individual results vary 2 . Ahpra also says the advertising rules in the National Law apply to anyone who advertises a regulated health service 4 , not only to registered practitioners, so ask whether your services count as one.
If your clinic also offers injectables, most contain prescription-only substances that cannot be advertised to the public 1 . A laser clinic site is not the place to promote them by name.
How the plan fits a laser clinic
The planA$249 a month
Setup, onceA$499
Minimum term12 months, then month to month
GST may apply. Sold to businesses only.
Your site goes live within 14 days of receiving your content, and the 5 monthly edits cover course price changes, new treatment areas and updated team details.
See the full pricing, everything listed in what's included, and three sample salon designs built for fictional businesses.
Questions from laser clinics
More answers about the plan are on the FAQ page.
Can my laser clinic website show prices for a course of treatments?
Many laser clinics publish session and course prices for services such as laser hair removal, once they have checked the advertising rules that apply to them. If you do, show what a single session costs, what a course includes and what happens if a client stops part way. Prices for prescription-only cosmetic injectables are a different matter under TGA rules, so we leave those off unless you have confirmed what you are allowed to publish.
Will you add a licence number or practitioner registration to the site?
If you give it to us, yes. Where your state licenses laser operators, or a treatment is done by a registered health practitioner, many clinics show those details on the about or team page. You supply the details and confirm they are current; we don't check registers for you.
Can we run a before-and-after gallery?
Only if the rules that apply to your clinic allow it and each client has given written consent for their photos to be published. The Ahpra advertising guidelines for registered health practitioners advertising higher risk non-surgical cosmetic procedures ban edited or enhanced images. Many laser clinics skip galleries and explain the course, the number of sessions and suitability instead.
We use a booking system for consultations and patch tests. Does that still work?
Yes. We link or embed the system you already pay for, such as Timely, Fresha, Phorest or Kitomba, and put the consultation booking button on every treatment page. Your booking software subscription stays with you and is not part of the plan.
Do you write the treatment pages and pre-care instructions?
No. You supply the words, including pre-care and aftercare instructions, because they depend on your devices, your protocols and the advice of whoever supervises your treatments. We lay them out so they are easy to read on a phone, and tidy headings and spacing, but we don't write clinical content.
Talk to us about your laser clinic website
One plan: A$249 a month and A$499 setup, GST may apply, 12-month minimum term. Bring your menu and your booking link. Nothing is signed on the call.