Nail salons and nail bars
A nail salon website that shows the work first, not a link in bio
Nail clients choose with their eyes, then check the price and an open chair. Your site needs a gallery of your own work, a menu that includes infills, soak-offs and art, walk-in hours in writing and a Book button that is always one tap away.
How nail clients choose
Nail clients buy what they can see. Most arrive with a photo on their phone, a colour in mind or a set they saw on someone else. The first thing they want from your site is proof that you do that kind of work.
Then comes the menu. Nail menus are long and full of near-identical lines: gel polish on natural nails, BIAB overlay, acrylic full set, infill, soak-off, removal of another salon's work. When those lines are crammed into one image of a printed price board, a client on a phone can't read it, and search engines can't read it at all. Written out as text, grouped sensibly, the same menu answers the price question before the client has to message you.
Many nail salons take walk-ins as well as bookings. That mix needs spelling out: when walk-ins are welcome, which services need a booking because they take longer, and what the wait usually looks like on a Saturday. A client who reads that before leaving home is less likely to turn around at the door.
Nail salons also sell a lot of gift vouchers and group bookings, especially around birthdays, weddings and the end of the year. Both deserve their own page rather than a line in the footer.
What usually goes wrong for nail salons
Four common problems on nail salons websites, and what each one costs.
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The best work lives on Instagram
What it costs. The website has three stock photos of hands that aren't yours, so the one page Google shows sells nothing.
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Walk-in hours are never written down
What it costs. People turn up when every chair is booked, and some of them do not try again.
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Nail art pricing is not shown at all
What it costs. Clients meet the real total at the counter. Some pay and do not come back.
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Infills, soak-offs and removals are missing from the menu
What it costs. The price of a visit is a mystery until the end, which is exactly when nobody wants a surprise.
A sample page structure for a nail salon
A nail salon site sells from the gallery and closes from the menu. This is the structure we start from.
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Home
Recent work, the booking button and walk-in hours in the first screen.
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Nail menu
Every service and price on one page, grouped for fast reading.
- Hands
- Feet
- Enhancements
- Nail art
- Removals
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Gallery
Your own photos, grouped by style.
- Gel colour
- BIAB
- French and ombre
- Art
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Gift vouchers
Buying, using and the voucher terms.
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Groups and bridal
Group sizes you can take and how to enquire.
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Policies
Lateness, deposits, fixes within your repair window and cancellations.
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Contact
Location, parking, hours and the booking tool.
A starting structure, not a fixed template. The pages you actually get follow your own treatment list.
Vouchers, photos and repair promises
General information, not legal advice. Check the rules that apply to your business with the ACCC, your state fair trading office or a qualified adviser.
Gift vouchers
The ACCC says gift cards bought on or after 1 November 2019 must be redeemable for at least 3 years 1 , with some exceptions, and must have no post-purchase fees 1 . The voucher page on your site should state the expiry date and terms your voucher tool actually applies.
Photos of hands and clients
Photos of your work are the heart of a nail salon site. A photo can still identify a client through jewellery, tattoos or a face in the background, and the OAIC says photographs can be personal information 2 . Use photos with the client's written consent, or photos of staff or models who have agreed.
Repairs and fixes
If you offer free fixes within a set number of days, write that period and what it covers on the policies page, and apply it the same way every time. A promise on a website is a promise clients can hold you to.
How the plan fits a nail salon
The planA$249 a month
Setup, onceA$499
Minimum term12 months, then month to month
GST may apply. Sold to businesses only.
Your site goes live within 14 days of receiving your content. New gallery photos, a seasonal colour range or a price change fit within your 5 monthly edits.
See the full pricing, everything listed in what's included, and three sample salon designs built for fictional businesses.
Questions from nail salons
More answers about the plan are on the FAQ page.
We take walk-ins. Do we still need online booking on the site?
Longer services like a full set or BIAB are hard to fit in as a walk-in, so many clients will still want to book ahead. The site can show both: a booking button for appointments and a clear note on walk-in hours, so nobody turns up at a time you are fully booked.
Can the nail art gallery pull straight from our Instagram?
We prefer a gallery on the site that you control, updated through your monthly edits, because an embedded feed can break or slow the page when the platform changes. If you really want a feed, we'll talk it through on the call. Either way, only photos of your own work, and of clients' hands only with their consent.
How do we price nail art when every set is different?
A common approach is a base price for each service and a clear range or tier for art, such as simple, detailed and custom, with custom work quoted in person. We lay out whatever structure you use so clients can see a starting point before they book.
Can we sell gift vouchers through the website?
We can link to the voucher tool in your booking system, and put the voucher terms on the site. Under the ACCC's gift card rules, most vouchers must stay redeemable for at least 3 years, so check your terms match before they go live.
Talk to us about your nail salon website
One plan: A$249 a month and A$499 setup, GST may apply, 12-month minimum term. Bring your menu and your booking link. Nothing is signed on the call.